It is with great joy that I welcome you for the second time to the Sudan Traditional Food Festival which represents the continued celebration of all that links us with our diverse culture and traditions that are manifested at the foremost in our food culture and the various activities related to it.
This time round has strengthened the determination of DAL Food to continue to produce traditional Sudanese food that not only preserves our heritage but also provide us with nutritional value and is harvested from our own land and through the help of our own people. Food that is knitted with the rich wisdom of our great ancestors who poses the science and fine knowledge of its secrets as it has evolved over the years from the time of our ancient civilizations.
We have a rich and diverse food culture In Sudan which we are proud to present to the world. And we hope that the Sudan Traditional Food Festival will increase awareness of our local food traditions, encourage self-reliance through local sourcing, and inspire people to preserve and share traditional ways of cooking.
Undoubtedly living in the city can disconnect us from the cultivation of land and the process of food preparation, so we organized the festival with that reality in mind. It is not only about food, but about a way of life.
DAL Foods interest in maintaining international standards in developing and producing it products has not veered away its equal interest in traditional food! And that is because we are committed to providing good food for everyone. We aim to make traditional food convenient and affordable, an ambition that requires a deep understanding of our local traditions.
This festival is a representation of our passion for Sudanese culture and it represents a logical progression of a project we have undertaken to document traditional food and its related culture – a project that will continue until we are confident we have done our part in preserving this crucial part of our heritage. It also builds on our regular program of cultural events and festivals, allowing us to learn about and celebrate our food heritage.
It is of no doubt that every large company has a legacy, and I hope that what we at DAL Food leave for future generations is a source of inspiration, pride and motivation to sustain our diverse Sudanese heritage.
Ihab Daoud Abdellatif
Managing Director, DAL Food.
There is no doubt that the food traditions and habits we follow have changed a lot as a result of the change in our daily life and rapidity of our lifestyle. As a result, there has been a growing gap within our customs and traditions, especially those related to food and drink.
As part of our commitment to preserve and promote traditional food and drink, DAL Food launched the first Sudan Traditional Food Festival in 2015 which was tremendous success among the Sudanese community, locals and visitors alike. This second edition of the festival which will spam five days will allow visitors to experience interesting exhibition tours, several outdoor activities such as live cooking demonstrations, traditional music and dance performances dances, all representing the rich cultural diversity and artistic heritage of Sudan; and a traditional outdoor market where traditional cooking utensils, handicrafts, pottery and traditional dishes are sold.
The festival will include a number of internal exhibitions and outdoor activities meant for displaying and documenting all processes, activities and rituals (such as music and dance) associated with the production and processing of traditional Sudanese foods..
DAL Food is a visionary integration of agriculture and industry. As Sudan’s premier food business, DAL Food is passionate about helping people live better through the provision of affordable, basic staple food and drink products all over Sudan and in select neighboring countries.
What further differentiates DAL Food is its passion for tradition, innovation, education and local sourcing (TIES).
DAL Food proudly supports tradition, culture and heritage by organizing the Khartoum Oud Music Festival, the first Nubian Culture and Tourism Festival, as well as regular cultural forums featuring Sudanese artists and experts. Its product line also includes traditional foods under the Zadna brand.
Innovation at DAL Food is all about seizing opportunities and creative problem solving. DAL Food’s animal feed brand, Kafi, has succeeded in creating a whole new business using the bran byproducts of wheat milling.
The Baking Development Centre is part of an award-winning initiative by DAL Food to train bakers and consumers around the country, through its Khartoum location and five custom mobile bakery schools. It develops bakers’ technical skills and provides education on workplace hygiene, business knowledge, and modern equipment.
DAL Food is committed to pursuing local sourcing. In addition to its own agricultural projects, it has partnered with local farmers to supply its dairy factory while building their capacity to produce high quality milk through the provision of training, equipment and complimentary veterinary services with regular site visits..